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Food · Facts & sources

Taste facts & stats

4 sourced facts about the sense of taste and flavor, each with the context behind the number. 4 more are in today's round and appear here after it closes.

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The basics

Going deeper

In 2023, about what share of Americans said taste was a factor in their food purchase decisions?

Answerabout 87%

That was up from 80% the year before, keeping taste the top-ranked food-choice factor.

Source: International Food Information Council (IFIC) (2023) ific.org

Expert level

In 2015, researchers proposed the taste of fat as a possible sixth basic taste, giving it what name?

Answeroleogustus

The name comes from Latin roots for 'oily' and 'taste', though the idea remains debated among scientists.

Source: Wikipedia (Oleogustus) (2015) en.wikipedia.org

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