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Food · Facts & sources
Taste facts & stats
4 sourced facts about the sense of taste and flavor, each with the context behind the number. 4 more are in today's round and appear here after it closes.
Going deeper
In 2023, about what share of Americans said taste was a factor in their food purchase decisions?
Answerabout 87%
That was up from 80% the year before, keeping taste the top-ranked food-choice factor.
Source: International Food Information Council (IFIC) (2023) ific.org
Expert level
About what share of adults might have some kind of taste or smell problem?
Answerup to 15%
Scientists estimate this share, even though many people never seek a doctor's help for it.
Source: National Institute on Deafness and Other Communication Disorders (NIDCD) (2023) nidcd.nih.gov
In 2015, researchers proposed the taste of fat as a possible sixth basic taste, giving it what name?
Answeroleogustus
The name comes from Latin roots for 'oily' and 'taste', though the idea remains debated among scientists.
Source: Wikipedia (Oleogustus) (2015) en.wikipedia.org
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